Berlin, Germany June 11, 2018 – Design and branding team at, GraphicSprings.com, produced a ranking which compares the top airlines worldwide with the aim to discover which has the best branding appeal and desirability. With their finger on the pulse of logo design all over the world, GraphicSprings conducted a poll of 24 thousand people in 68 countries who flew in the past 24 months, examining how people feel about airlines they may have never flown on, by just by looking at the logo and name of the airline. The goal of the questions was to understand the effect marketing, reputation of the airline and the country of origin may have on the desirability people may have to fly in it.
The study is part of a larger study on corporate logos and branding penetration. Among the findings a clear, it was found that the Gulf airlines have an edge when it comes to branding, credibility, and desirability. Another interesting result is how the country of origin has an effect in desirability to fly or not in an airline.